branditive | People

Branditive is an independent brand consultancy founded by Sabine Müller in 2011.

Sabine Müller has many years of experience advising and designing brands for domestic and international B2C and B2B companies. She has also advised non-profit organizations on matters regarding strategic brand management and brand communication. Sabine Müller headed the Amsterdam office of the international branding agency Interbrand for seven years and was responsible for the company’s activities in the Benelux countries. Prior to this she was a member of the management board at Interbrand Cologne. On company side she was in charge of the corporate marketing activities of a biotechnology enterprise and a software company specialized in email marketing solutions.

Sabine Müller has been teaching international brand communication at the German University in Cairo (GUC) since 2010. In 2016 she was appointed Professor for Branding and Communication heading GUC’s graphic design department. Since 2017 Prof. Sabine Müller has served as Dean of the Faculty of Applied Sciences and Arts at GUC. The Faculty offers bachelor and master programs in communication, product and media design with an international focus rooted in German design education and practices.

For specific projects, Branditive collaborates with external experts for brand evaluation, innovation management and business consultation. Branditive also cooperates closely with implementation specialists to roll out brands.