branditive | Propositions

The brand – a communication tool that is too complex?
For many companies, branding is a complex communication tool, the advantages of which are not entirely clear. Ambiguous reporting structures, responsibilities divided among different departments and a range of external service providers result in communication islands - expressions of brand identity that operate in isolation from one another, with no clear context.
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Innovation and branding are top priorities
Innovation and branding are important topics for all businesses today. Global studies conducted by BCG (1)
and IBM (2), for example, show that both multi-national corporations and medium-sized business regard innovation as a top priority. At the same time, the topic of branding is also of prime concern to CEOs. B2B companies are also increasingly recognizing the power of brands to differentiate products and services in the marketplace, cultivate customer loyalty and give companies an edge in the competitive market for qualified personnel.
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